NME is a British music magazine, which focuses on rock, alternative and indie styled music.
From the front cover, the types of articles which will be included in this issue are a main feature on the group, the gossip, rumours/hearsay on feuds between bands and artists, reviews, interviews and concert dates.
The targeted audience, of this magazine, are those interested in alternative, rock and indie styled music. This can be recognised by the type of artist and band featured on the front cover, either by being mentioned in the kicker or photographed as the main image, on the cover.
The type of gaze the artist, Beth Ditto, is giving is one of mystery. As she is peering over her glasses, with dark styled make-up and the brightness of her eyes is striking and almost hypnotic. The other two band members’ mode of address is insignificant, in comparison to the main singer in the band.
The band, The Gossip, is featured on the front cover. They are featured on the front cover as they were recently re-released their single, “standing in the way of control” (also mentioned on the front cover), in 2007. It was also chosen in the adverts for the series of skins, which ultimately made it popular, hence the word “skins”, in the cover line.
During the time of this issue’s release, there was a new rave and indie music trend. The placement of The Gossip represents the popular music of that time, giving a social aspect of the populations music taste, as the band is a mixture of both. The presentation of the band could be considered as electro, due to the glasses two of the band members are wearing and the main singer’s hair cut. The use of popular music of the time attracts readers in the music that is current and helps convince the viewer to look inside for more information.
There is a three colour palette scheme used on this front cover; red, black and white. These colours signify the rock and roll theme of the whole magazine. The yellow is only used to highlight "arcade fire" and in the virgin logo, located at the top.
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