Evaluation Presentation

This is my media evaluation along with additional notes, which were read verbally.

Danielle Emina Media Studies Evaluation from St Marylebone Media Studies on Vimeo.

Evaluation Of Snap & Crackle

View more presentations from MissWonderland.

Media Evaluation

View more documents from Danielle .

Final DPS

This is my final draft of my DPS. I corrected punctuation, grammar and spelling from my previous draft. I also changed the size of the text and its positioning to fit correctly. The floral pattern is also now on the left page to correlate with the right hand page.

Final Front Cover

This is my final draft of the magazine's front cover. I have changed the explanitory text writing from pink to white with a black undershadow, as I felt that the pink clashed with the title. There is also an addition of the bar code, issue number and price which gives the front cover a higher authenticity.

I drew inspiration from magazines such as Pop, supersuper and I-D magazine. The photo in which I took looks similar to the adverts by the brand 'American Apparel'. These are urban and less commercialised type shoots.

Final TOC

This is my final draft of the table of contents. I have chosen to keep it minimalistic as if more was added to the contents I feel it would over shadow the importance of the photo and design of the magazine and would not correlate with it. Due to the rest of the magazine being quite alternative and pushing typical magazine conventions, for the table of contents to then fit in with mainstream magazines would then not look appropriate. The only editorial pillar is a slight incite into what the interview features, this is due to the right hand side lacking substance.

Front Cover - Draft 2

The pink explanitory text doesnt seem to fit the publication and seems to blend too much into it. The colour will then be changed to another one.

DPS Draft 2

This is the draft of my double page spread. After print the DPS onto paper, I came to the conclusion that the text of the interview was too big, this will be made to 11pt instead of 12pt. This will also mean more writing to fill the space of the box will need to be made.

TOC - Draft 2

After posting this entry, I realised that I had mispelt "exclusive" and this will need changing. Also, the "Dusty Diamond: Exclusive interview" is too close to the page edge, this will need to be moved over several pixels.

DPS Draft 1

This is my first draft of my double page spread (DPS). While observing the DPS, I drew to the conclusion that the pages werent connected and it looked two seperate pages. The flower brushes used on the right hand page doesnt connect with the left hand page. I will edit the right hand page to connect the floral pattern to the right page.

DPS Mock Up

The image I will be using for my table of contents page will be taken at a close up angle, using a tripod. I will then edit the image, using Adobe Photoshop, adding text and editting the contract and colour saturation. On the opposite page, I will use the brush tool to create an interesting background and add the interview text, title and introduction.

Table Of Contents - Draft 1

During the implementation process of the table of contents, I chose to shorten the length of the contents box, as not to overlap the picture. The last number is also black as to show up against the white section of the background.

Second Photoshoot Plan

For my table of contents and double page spread, I planned a photoshoot, which i will take photos for these pages. I have planned what will be included in the shot, the angle, shot type and distance, flashing/lighting, the background and details of editting.

Table Of Contents Mock Up

The image I will be using for my contents page will be taken at a slightly elovated angle, using a tripod. I will then edit the image, using Adobe Photoshop, by removing the background and replacing with a black backdrop. I will then use the gradient tool to create "square rainbows" to follow the theme of the magazine's genre, of electro/rave music. I will also edit the contrast to blend in the background and the photograph. This will make the photograph authentic and that it has actually been taken on a black background and not "cut out" of another photo. The font i will be using for the titles will be a thick block text, the title "contents" and the page numbers will be backwards.

Front Cover - Draft 1

This is the first draft of my front cover. I created it in Adobe Photoshop, this is due to it being the most appropriate editting software for my magazine project. This also gives me the ability to layer images, use default and downloaded brushes and default effects to aid the authenticity of my magazine. The elements that differ from the mock up is the alignment of the coverline and explanitory text.

Front Cover - Mock Up

The masthead will be in a colourful font. The font it self will be an electro style, for example, something that challenges regularly styled mastheads. For this I will downloaded a specific font which matches the criteria in which I looked for. After the research questionnaire, the results showed that the font 'Belfast' would be appropriate for the masthead. Each letter will be in a different colour, this will be consistent with the genre of magazine created. Belfast font is downloaded from 1001fonts.com. The image will be a photograph of a model, my sister Lauren. The stance she will be shot in will be dramatic and appeals to the target audience. The model is young and styled in a particular way which co-insides with audience type. Both the coverline and kicker will be written in different fonts. The coverline will be written in blue pixelated font and the kicker will be written in "stencil" font.

Front Cover Photoshoot Plan

For my front page, I planned a photoshoot, which i will take photos for this page. I have planned what will be included in the shot, the angle, shot type and distance, flashing/lighting, the background and details of editting,

DPS Presentation

Double Page Spread Page

View more presentations from guestdcd8c5.

Points that were left out, due to them being written in the notes section.

Which may or may not be connected to the colours of the American flag. Colloquial tone, addresses audience like they are present.
The use of short specific answers.
The interview was an pen interview.
High usage of "shocking", colloquial and controversial language.
The image used on the right page is professionally done in a studio, most likely to be a photoshoot especially for the magazine article.

DPS analysis

The target audience seems to be the older male population interested in rock and roll type music. The male artist gives of this persona due their the attire and pose. Also, the cast of woman around him suggests this. The whiskey, located on the table, is typically a man's drink and there are no glasses present, suggeesting he/they drink it in one. This gives the rock and roll persona.

The format of the article is an open interview. The language used is colloquial and uncensored, this correlates with the style of the magazine.

The way in which the layout is formatted is the text on the right and the image on the left. This is to ensure those flicking through the magazine to see Kid Rock and encourage, those interested in him, to read the article or to find out what the article is about.

The colours used as very light surrounding the article, this is to ensure there is no distraction from the eye catching photo. The red carpet, in the image, is the darkest colour on the double page spread which draws attention to it. This helps attracts readers flicking through the magazine to stop and read the article, due to the contrast. There also seems to be only 4 colours features: blue, white, red and black. These are also the colours of the USA flag. This could honour the american artist as the magazine is from the UK.

The double page spread matches the rock and roll theme of the magazine, using minimalist colour scheme consistantly. The interview doesnt request prior knowledge of the artist but does encourage more research after reading the article, such as his relationship with Pamela Anderson. The pull quote also draws attention to the article due to the explict nature and the mention of porn stars.

The target audience seems to be the male population interested in indie and alternative type music. The band give off the persona that they are casual and simply teenagers in the the music business, this is due to the fact the photo is not posed. As the band is male and the layout of the page, makes it more appealing to the male audience, because it does not focus on the band memebers faces.

The format of the double page spread is an article with quotes. The language used is formal and doesnt feature any explicit language, this correlates with the style of the magazine.
The way in which the layout is formatted is the text on the right, which is only featured in two columns and the image on the left and takes up half of the right page. This draws attention more to the picture than the article. Due to the picture taking up most of the double page spread it may attract readers to finding out what the band is "about".

The colours used are grungy, this is to correlate with the type of band, the down to earth and non commercialised persona in which they protray. The background seems to be an estate or a football cage. This again correlates with the rest of the magazine and the band's image.

The double page spread matches the rock and roll theme of the magazine, using a grungy minialistic colour scheme.

Front Cover analysis

NME
NME is a British music magazine, which focuses on rock, alternative and indie styled music.

From the front cover, the types of articles which will be included in this issue are a main feature on the group, the gossip, rumours/hearsay on feuds between bands and artists, reviews, interviews and concert dates.

The targeted audience, of this magazine, are those interested in alternative, rock and indie styled music. This can be recognised by the type of artist and band featured on the front cover, either by being mentioned in the kicker or photographed as the main image, on the cover.

The type of gaze the artist, Beth Ditto, is giving is one of mystery. As she is peering over her glasses, with dark styled make-up and the brightness of her eyes is striking and almost hypnotic. The other two band members’ mode of address is insignificant, in comparison to the main singer in the band.

The band, The Gossip, is featured on the front cover. They are featured on the front cover as they were recently re-released their single, “standing in the way of control” (also mentioned on the front cover), in 2007. It was also chosen in the adverts for the series of skins, which ultimately made it popular, hence the word “skins”, in the cover line.

During the time of this issue’s release, there was a new rave and indie music trend. The placement of The Gossip represents the popular music of that time, giving a social aspect of the populations music taste, as the band is a mixture of both. The presentation of the band could be considered as electro, due to the glasses two of the band members are wearing and the main singer’s hair cut. The use of popular music of the time attracts readers in the music that is current and helps convince the viewer to look inside for more information.

There is a three colour palette scheme used on this front cover; red, black and white. These colours signify the rock and roll theme of the whole magazine. The yellow is only used to highlight "arcade fire" and in the virgin logo, located at the top.

Q Magazine

Q magazine is a British music magazine, which focuses on bands and artists which are most popular at the time. It is published monthly.

The front cover features Britney Spearsin a bikini and is pregnant, licking a lollipop. Front the front cover, it shows that the magazine's content will be 20 exclusive interviews with a series of different bands and artists. It also shows that an article about the 20 greatest albums and tracks of the magazine's "life". In the top right corner, it states that it is 1 of 20 collectable covers.

The target audience for Q magazine is for the older males. The way it is styled is similar to GQ and was modelled on Rolling Stones magazine. The front cover features highly successful mainstream bands and artists, which are listed down the left-hand side. Fron the cover, the interests of the target audience seem to be interviews, album listings, reviews and greatest listings.

The mode of address that the magazine seems to use seems to be to those who enjoy the featured artists/bands' music and those interested in the type of music featured.

Britney is featured on the cover because she is a successful artist and is featured in either the 20 greatest album/track article or features in an interview or both. That is why only her name features on the cover as "she needs no introduction", due to her status.

The colours used are simply red, black and white, similar to NME. This contributes the the rock and roll theme of the magazine.

Masthead Research

These are the fonts which could be possible for my magazines masthead.
I have chosen all of these fonts as they correlated with the theme and style of my intended magazine. These possible fonts were then handed out, in black, with text boxes next to them. People then chosen one font which they thought was most appropriate for the magazine.

The top vote were Belfast with 10 votes. This will be my font for my masthead.

Questionnaire

This is my questionnaire in which I handed out to survey for decisions on my magazine.

Results.

View more documents from Danielle .

Question 5 asked opinions on price limits. It showed that most people surveyed had a price limit of ranging £1.10 and £2. This will be useful to know when applying a price to my own music magazine. Those located at the lower and high end of the price scale accumilated less people. The results showed that most people would not pay more than £3 for a magazine and most people would pay around the £1.10 - £2 price range.

Question 6 asked an opinion on a font colour and style, as an example of the type of style that might be used for the front cover's masthead. Results showed that people would have a pink outline to the font.

Question 7 was a follow on question, from question 6, and asked if the previous font's outline colour should change with each issue. This type of masthead variation has been adopted by other magazines such as 'POP'. The results concluded that the title should change according to issue.

Mood Board

Here I have created a mood board. A mood board is a collection of pictures and ideas for a project. In my mood board, have focused on artists who are classified as electro/hiphop/pop genre. Artists can range from newer artists, such as Lady Gaga, and older artists, for example Madonna. The background was a series of different coloured lines. This signifies the electro side of the magazine and the neon colours of the clubbing scene. This mood board also features famous djs and rap artists, such as niyi and jme. These artists were chosen due to their fashion style and influence on the type of music that will be features in this magazine.

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Using forms and conventions from existing media products, I have created a front cover and a contents page. On the front cover, I have chosen a brightly coloured masthead; this is to make it more recognisable to the reader. The mast head also has a play on words, the capital “U”, is meaning it is addressing the audience, making it more personal to the reader. Below it, the strap line reads “promising the best sixth form educational news”, this is a persuading technique which is short and memorisable by the reader and it also could be considered as a buyer promise, which is used to reassure buyers of the quality they will be getting. Below the strap line is the issue number and the month of issue, this means readers can keep track of how many issues they have and if, in chance, they are missing an issue, a reference can be used via the issue number. The use of kickers on the front cover expose to the reader to what is featured in the magazine. On my cover, I have only chosen to include two kickers with accompanying explanatory text. If I were to do a similar task in the future, I would include more kickers, to give the reader a bigger incentive into the magazine. The lack of a main kicker is also a convention that should be included in my magazine. The cover also doesn’t have a bar code, as I felt that it should be a free educational magazine to inform students on sixth form life.
I have also created a contents page, using existing media products as a basis for my designs. I have used images, text and page numbers to create the page and show the reader, to a full extent, what is inside the magazine. I chose to edit the images i had taken, i duplicated the image on then left so it would mirror onto the opposite page. This gave the magazine a high class design aura, which is appropriate to the topic and sophistication of universities.

How does your media product represent particular social groups?

The front cover represents those who are attending sixth form. The cover shows different aspects of sixth form life such as music, current affairs and ongoing debates.
My contents page could represent the more art centred students, due to the design and high contrast. It seems more creative based than the front cover. The contents page shows the editorial in the magazine, which includes being a current sixth form student and life afterwards.

What kind of media institution might distribute your media product and why?

In terms of distribution, it would be given out to students in a sixth form college/ school. This may be given in morning registration or sent to the students address. This is so students and parents of students may keep up to date with the type of events occurring in their sixth form.

What would be the audience for your media product?

The audience of my media product is aimed at current sixth form students and parents of these students. The language and topics, specific to this audience, are not to complex or simple for either spectrums of the audience to feel patronised or threatened.

How did you attract/address your audience?

On the front cover, I used appropriate fonts and colours, which complimented the type of magazine image, I was trying to portray and the use of persuasive techniques, such as the strap line, to draw the readers’ attention. The use of a current student, as a model, shows a representative connection between the magazine and the audience.
My contents page uses high contrast colours to attract attention, the use of editing first hand images edited to fit the purpose of the magazine, portrays the style in which the sixth form students in a retrospect. Instead of just being studious teenagers, they are also fun living and young.

What have you learnt about technologies from the process of constructing this product?

Throughout the implementation of this product, I have learnt to expand my knowledge of Photoshop and Microsoft publisher. In Photoshop, the use of the magic background eraser tool became most useful to me, as it removed the cloudy sky, in my image.